Batchery pop-up market debuts Saturday

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It’s been a good long while since Granola Lab has participated in a market. The drought ends this Saturday! We’ll be joined by over a dozen other small-batch food makers at the Batchery‘s first ever event. It’s a pop-up market at the Bat Haus in Bushwick, right around the corner from the Jefferson L stop.

Love the color scheme! It matches our Brewers Bar labels perfectly. Speaking of, we’ll have bars for sale at the market, along with all our granola varieties. So celebrate this February thaw with an excursion to the Batchery!

The Lab launches on The Grommet

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Granola Lab will be featured on The Grommet this Tuesday! The Grommet launches several new products each week, helping small companies gain national exposure. Our granola will launch on Tuesday, February 11th right here. Have any pressing granola-related questions? I’ll be on hand with answers starting at noon. Just scroll down to the comment board at the bottom of our Grommet page.

Bonus: if you spend more than $50, shipping is FREE!

Whole Foods Brooklyn opens & we’re IN IT (to win it)

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Brooklyn’s very first Whole Foods Market is finally open! We were allowed inside yesterday to take a look before today’s grand opening and, boy oh boy, what a beauty she is. It’s strange to describe a mere grocery store in such terms, but really, Whole Foods is so much more than your average supermarket. And you’ll have to forgive us for getting a little emotional; after all, this is Granola Lab’s VERY FIRST Whole Foods location!

The store, in Gowanus on the corner of Third Avenue and 3rd Street, includes a rooftop restaurant, bar, and farm with views of South Brooklyn and the lower Manhattan skyline. Four GL flavors are on the shelves: Activation Energy, Cranberry Cashew Compound, Elemental Formula, and Mediterranean Mix. We’re included in a couple of their gift baskets, too.

Our first in-store demo is scheduled for Friday, 12/27 from 11 am to 3 pm, but all you locals should check out our new food mecca tout de suite!

Shopping days are here again, as the winter evenings glow

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The twelve shopping days of Christmas have begun! Granola Lab is leaping and dancing through the holidays…well, maybe more like sleeplessly baking and packaging. But we’re excited for these final two weekends of holiday markets and hope you’ll stop by.

This Saturday’s Fort Greene Holiday Market at the Arts & Letters School will have a fab array of vendors. We’ll be there with all our granola wares and a lovely selection of scarves. That’s right! My mother knits scarves all year long, too many to give to friends and family. We’re excited to be selling her intricately designed wonders in various colors, made of cotton, wool, or acrylic.

The Lab is still at the Brooklyn Flea/Smorgasburg indoor winter market every weekend through January 5! The Winter Flea is a one-stop-shopping-and-eating mecca, open from 10-7 both weekend days. Join us!

 

Holiday shopping at Brooklyn Flea, PS 29 + the Slow Food Show

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The new winter Brooklyn Flea/Smorgasburg indoor market is SO BIG and SO AWESOME that, well, we just can’t wait to move in and start selling this Saturday! We’ll have all your favorite Granola Lab flavors on hand, along with holiday gift boxes, and our maddeningly addictive cranberry-chocolate granola cookies.

The WinterFlea — love that name — is open from 10-7 every Saturday and Sunday through Christmas, and 10-6 on weekends thereafter. Our booth is in the Smorgasburg section, near Lab friends Salty Road, Queen Majesty, Cocktail Crate, and so many more. 80 North 5th in Williamsburg, BK!

Granola Lab is doing TRIPLE duty on Sunday (12/8). In addition to the WinterFlea, we’ll be at Eat Pie and Shop at Cobble Hill’s PS 29 and the Slow Food Show at the Astor Center.

Who wouldn’t want to eat pie whilst shopping for holiday gifts? The parent-organizers of this annual event will make sure that plenty of flavors are available to satisfy every taste. In addition to all our granola wares, we’ll be selling some amazing winter scarves, hand-knit by my very talented mother. I’m not just saying that! Her work is beautiful; each wool, cotton, or acrylic scarf knit in a complex pattern and lovely color.

The Third Annual Slow Food Show is “a showcase of local food entrepreneurs who are small-scale and hands-on, sharing a commitment to good, clean, and fair food.” So slow it down this Sunday and join me at the Astor Center, 399 Lafayette Street, from 1-5 pm.

Welcome to the new granolalab.com!

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It’s been a long and winding road, but our new website is complete! We’ve wanted to create our own online shop for a while now, but our old site, snazzy as it was, didn’t accommodate e-commerce. So, take a look around! Our new SHOP includes all your old favorites, plus two holiday gift sets.

BEER LOVERS GIFT CRATE - This set has a little something for everyone. Inside a reusable, hand-stenciled wooden crate is a pint glass with the Granola Lab logo, two Brewers Bars, and two bags of our granola. Enjoy the granola for breakfast, Brewers Bars for an afternoon snack, then lift your pint glass for an evening toast!

COFFEE LOVERS GIFT BOX - The good folks at Crop to Cup Coffee provide us with beans for our Activation Energy granola. To celebrate this collaboration, we’ve put together a caffeinated duo for your morning delight. Included are a pouch of Burundi Bukeye coffee beans and a bag of Activation Energy.

To celebrate our virtual relaunch, we’re extending a 15% discount off all orders through Monday, 12/2. Just enter the coupon code welcome15 when you check out. You can still order from our Etsy shop, but the current discount only applies here.

Many thanks to Heather Shimmin for the site build-out and to Matt Belanger of Rabbit Stew for the design and significant troubleshooting.

Get yer Hanukkah gifts here!

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Granola Lab is excited to kick off the holiday shopping season at this Sunday’s Hanukkah Craft & Social Justice Market at Congregation Beth Elohim. Whether you’re looking for a Hanukkah gift (obviously) or a little something for your Thanksgiving host, this market has you covered. We’ll have special gift sets available, plus all your favorite granola varieties.

Conveniently located at the corner of 8th Ave and Garfield Place in Park Slope.

Granola Lab joins Buunni Coffee at the Bryant Park Holiday Shops

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The holiday shopping season is underway. Proof: Bryant Park’s Winter Village opened on Friday, with over 125 neat and tidy little shops lining the walkways. Our friends at Buunni Coffee have their own outpost at this shopping mecca and are selling Granola Lab alongside their amazing coffee beans.

They’re offering fair-trade chocolates, pottery, and some fine wares from Ethiopia as well.

Cafe Buunni is in a lovely residential area of Washington Heights. They sell our granola at the cafe and we’re so pleased they’ve brought us along to Bryant Park. Available for gifting or your everyday breakfast/snacking needs: Activation Energy, Cranberry Cashew Compound, and Mediterranean Mix. Their booth, near the corner of 42nd Street and 6th Avenue (facing 42nd), will be open every day through January 5, 2014.

We have a winner!

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Voting in our Flavor Battle survey has closed and a clear winner chosen by you, the granola people! To recap, the Lab makes five varieties of granola, plus an occasional special flavor, Our latest limited edition, Mediterranean Mix, proved quite popular. So, we pitted it against our weakest seller, Tamarind Fusion, in an Epic Showdown.

The winner is Mediterranean Mix!

With a satisfying 62% majority, this sesame, almond, apricot, and pistachio granola is the people’s choice. Tamarind Fusion brought in 29% of the vote, while 9% of you claimed to love both flavors equally.

We took great pride in making the only tamarind granola in the USA, but it seems our country isn’t quite ready to include this tart, tangy fruit as part of their breakfast. Tamarind Fusion fans will have 4 more weeks to order before we take it off the market. Perhaps it will return someday…nothing is ruled out!