About the Lab

Granola Lab is a small-batch granola company based in Brooklyn.

Our unique inventions are all-natural, preservative-free, and include many organic ingredients. Never too sweet, Granola Lab varieties are bold, super flavorful, and full of healthy nuts, seeds, and dried fruit. Each flavor is a perfect topping for yogurt, applesauce, fresh fruit, ice cream and more.

At Granola Lab, we’re inventing a better breakfast!

Our varieties: 

  • Activation Energy – Coffee, dark chocolate & hazelnuts
  • Cranberry Cashew Compound – Cranberries, cashews & cloves
  • Elemental Formula – Maple syrup, pecans & orange
  • Get Gingernsapping – Candied ginger, molasses & allspice
  • Mediterranean Mix – Sesame, almonds, pistachios & cardamom


Building the Lab – a message from Lab founder Alex Crosier

I founded Granola Lab in March of 2010 to bring my unique, creative twists to a beloved pantry staple. I’m a librarian by trade—not a food biz professional!—but my homemade granola kept garnering the highest praise from friends and family. I already wanted to start my own business...suddenly granola seemed like the perfect fit! I’m so pleased to be sharing my irresistible concoctions with hungry customers throughout Brooklyn and beyond.

After five years of moving between different commissary kitchens and sublet situations, Granola Lab has settled into our own, dedicated space in Sunset Park's industrial business zone. We love our sun-soaked, airy headquarters!


Lab technicians

The Granola Lab team is firing on all cylinders! Tony, Brenden, and Arlin take granola production seriously...but not too seriously.



Tony Limuaco Megan Karlen - emeritus Heather Shimmin - emeritus
Tony is the ultimate jack-of-all-trades. His prowess in the kitchen is only outdone by his swift knitting needles, keen designer's eye, and karaoke-hosting chops. Crafty Primate is Tony's up-and-coming sourdough bread business.
Megan's granola career was cut short by a ruptured achilles, but it's given her more time to weave! Megan discovers beauty in the mundane and is committed to tearing down art barriers at The Pareidolia Project.
Heather has moved on to a career in photography after three fabulous years working in the kitchen. We miss our former tea wallah! She remains our staff photographer and website consultant.